As market uncertainty grows and new geopolitical norms emerge, we wanted to take the time to review your portfolio and ensure your goals are on track for 2025.
As such, we have created a wealth report to provide insights tailored to your current investment portfolio, helping you make confident decisions for the year ahead.
Before you act on these suggestions, you can explore your options on the Endowus platform, or speak to an advisor who can walk you through this report. We are at your disposal to help position you for financial success.
As such, we have created a wealth report to provide insights tailored to your current investment portfolio, helping you make confident decisions for the year ahead.
Before you act on these suggestions, you can explore your options on the Endowus platform, or speak to an advisor who can walk you through this report. We are at your disposal to help position you for financial success.
Warm regards,
Sin Ting So
Chief Client Officer
Sin Ting So
Chief Client Officer

02.
Your 2025 roadmap
We’ve structured your 2025 roadmap according to three categories: Liquidity, Lifestyle, Longevity. We believe that this strategy will allow you to better deploy your savings with greater intent and purposeful outcomes.i
Quick wins:
We have tailored some seamless actions for you to enhance your Endowus experience.
03.
Analysing your portfolio
Gen Zs
Who
Students and new-to-work professionals, aged 18 - 25, who are at the cusp of life’s opportunities and new beginnings.
They eagerly pursue new experiences and interpersonal relationships; valuing adventure, travel, networking, and further education.
They eagerly pursue new experiences and interpersonal relationships; valuing adventure, travel, networking, and further education.
Gen Zs
Needs
Building a strong financial foundation should be their priority. They should aim to grow their wealth through a globally diversified core portfolio whilst gaining familiarity with financial markets.
They are keen to explore higher risk growth opportunities, such as private equity or sustainable investments, given their long investment horizon.
They are keen to explore higher risk growth opportunities, such as private equity or sustainable investments, given their long investment horizon.
Gen Zs
Suggested Solutions
Investment goals should be structured and clear to help them grow their wealth responsibly.
Portfolios should include growth-oriented assets like global equities, while looking to understand other assets like private markets and alternatives.
Portfolios should include growth-oriented assets like global equities, while looking to understand other assets like private markets and alternatives.
Younger Millennials
Who
Young professionals, aged 26-34, who are establishing stability in both their personal and professional lives while managing their wealth.
Many are making critical life decisions, such as purchasing properties, starting families, or expanding their business portfolios.
Many are making critical life decisions, such as purchasing properties, starting families, or expanding their business portfolios.
Younger Millennials
Needs
Balancing wealth growth with lifestyle aspirations is key at this stage. Tailored investment strategies, including diversified portfolios with exposure to alternative assets are ideal.
They should prioritise investments that align their wealth with personal and family goals.
They should prioritise investments that align their wealth with personal and family goals.
Younger Millennials
Suggested Solutions
Investments should continue to seek growth opportunities. As their expertise and experience with markets have grown, they should start to include more exposure to alternative assets like private markets and hedge funds.
Portfolios should be well-diversified, with increasing allocation to alternative investments to enhance long-term risk-adjusted returns.
Portfolios should be well-diversified, with increasing allocation to alternative investments to enhance long-term risk-adjusted returns.
Early Millennials
Who
Mid-career professionals, aged 35-44, who are balancing their careers with a variety of personal and financial responsibilities.
This includes preparing for their children’s education, lifestyle upgrades, or planning for long-term financial security.
This includes preparing for their children’s education, lifestyle upgrades, or planning for long-term financial security.
Early Millennials
Needs
While still pursuing growth, they are increasingly sensitive to market volatility and prioritise wealth preservation and stable, consistent risk-adjusted returns.
Diversification into low-volatility assets, such as bonds, is key.
Diversification into low-volatility assets, such as bonds, is key.
Early Millennials
Suggested Solutions
Portfolios may start to actively reduce overall volatility through the inclusion of low-volatility assets, such as bonds and funds that seek to capture uncorrelated returns.
Gen X
Who
Established executives or pre-retirees, aged, 45-55, who are likely to have significant responsibilities such as teenage children or ageing parents.
Gen X
Needs
Their primary goal should be stable wealth growth, emphasising its preservation and stability.
With retirement on the horizon, they may focus on strengthening their retirement plans, paying down debt, and managing family expenses. Many also start to explore passive income sources.
With retirement on the horizon, they may focus on strengthening their retirement plans, paying down debt, and managing family expenses. Many also start to explore passive income sources.
Gen X
Suggested Solutions
Portfolios may start to emphasise stability and income generation over high-risk growth, preferring low-volatility investments with dependable returns to safeguard their assets for retirement.
vs You
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
Money market allocation
Fixed income allocation
Equities allocation
Alternatives allocation
04.
Closing remarks
As we look towards the rest of 2025, one consistent theme is that markets will remain unpredictable — and it’s better to be grounded on a firm foundation and be prepared.
Many clients have applied the Liquidity, Lifestyle, Longevity approach, which organises their investments into clear categories, and adjusted their investments, where necessary to better meet their goals.
Our main objective is to help you understand how to use your assets to achieve your financial goals. It’s all about purposeful wealth management.
Take action on your next-best-actions today. If you are unsure on what steps to take to achieve your financial goals, we are here to help, always.
Best regards,
The Endowus Team
Many clients have applied the Liquidity, Lifestyle, Longevity approach, which organises their investments into clear categories, and adjusted their investments, where necessary to better meet their goals.
Our main objective is to help you understand how to use your assets to achieve your financial goals. It’s all about purposeful wealth management.
Take action on your next-best-actions today. If you are unsure on what steps to take to achieve your financial goals, we are here to help, always.
Best regards,
The Endowus Team
05.
FAQs
1. How do I use the information in this report effectively?
2. What if I do not align with the recommended investment strategy?
3. What if I have additional financial goals not listed in the report?
4. Why does the wealth report use hypothetical investor personas?
5. What should I do if the benchmark persona’s allocations or goals seem out of reach for me?
6. How often should I review or adjust my portfolio?
Disclaimers
Invest better to live better.
Endowus is the first digital advisor for Cash, CPF and SRS — helping all of us invest holistically, conveniently, and with expert advice at the lowest cost possible.
This email has been issued by a member of Endowus Singapore Pte Ltd. (“Endowus”) for the information of the addressee only and should not be reproduced and/or distributed to any other person. If you are not the named addressee, you should not use, disseminate, distribute, print or copy this email or any attachments. Please notify the sender immediately by return email if you have received this email by mistake and delete all copies of this transmission from your system. Each page attached hereto must be read in conjunction with the applicable disclaimer which forms part of it. Unless otherwise stated, this email is neither an offer nor the solicitation of an offer to sell or purchase any investment. Its contents are based on information obtained from sources believed to be reliable but Endowus makes no representations and accepts no responsibility or liability as to its completeness or accuracy.
Disclaimer: Endowus Alternatives and Endowus Private Wealth are intended for accredited investors who reside in Singapore only. Accordingly, some of the services and solutions mentioned in this report will only be made available to you if you have opted in as an accredited investor.
Investment involves risk. Past performance is not necessarily a guide to future performance or returns. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. Rates of exchange may cause the value of investments to go up or down. Individual stock performance does not represent the return of a fund. Please refer to our full disclaimer at https://sg.endow.us/mas.
Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus Singapore Pte Ltd. (“Endowus”) and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus Singapore Pte Ltd., its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances. You may also wish to seek financial advice through a financial advisor or the Endowus platform and independent legal, accounting, regulatory or tax advice, as appropriate.
Investment into collective investment schemes: Please refer to respective funds’ prospectuses for details of the funds, their related fees, charges and risk factors, The listing of units of the fund on a stock exchange does not guarantee a liquid market for the units. Before making an investment decision, you are reminded to refer to the relevant prospectus for specific risk considerations.
For Cash Smart Secure, Cash Smart Enhanced, Cash Smart Ultra: It is not a bank deposit and not capital guaranteed, and is subject to investment risks, including the possible loss of the principal amount invested. Investment products are not insured products under the provisions of the Deposit Insurance and Policy Owners Protection Schemes Act 2011 of Singapore and are not eligible for deposit insurance coverage under the Deposit Insurance Scheme. Interest rates are indicative and subject to change at any time.
Product Risk Rating: Please note that any product risk rating (the “PRR”) provided by us is an internal rating assigned based on our product risk assessment model, and is for your reference only. The PRR is subject to change from time to time. The PRR does not take into account your individual circumstances, objectives or needs and should not be regarded as advice or recommendation to purchase, hold or sell the any fund or make any other investment decisions. Accordingly, you should not solely rely on the PRR to in making your investment decision in the relevant Fund.
This advertisement has not been reviewed by the Monetary Authority of Singapore.
Endowus is the first digital advisor for Cash, CPF and SRS — helping all of us invest holistically, conveniently, and with expert advice at the lowest cost possible.
This email has been issued by a member of Endowus Singapore Pte Ltd. (“Endowus”) for the information of the addressee only and should not be reproduced and/or distributed to any other person. If you are not the named addressee, you should not use, disseminate, distribute, print or copy this email or any attachments. Please notify the sender immediately by return email if you have received this email by mistake and delete all copies of this transmission from your system. Each page attached hereto must be read in conjunction with the applicable disclaimer which forms part of it. Unless otherwise stated, this email is neither an offer nor the solicitation of an offer to sell or purchase any investment. Its contents are based on information obtained from sources believed to be reliable but Endowus makes no representations and accepts no responsibility or liability as to its completeness or accuracy.
Disclaimer: Endowus Alternatives and Endowus Private Wealth are intended for accredited investors who reside in Singapore only. Accordingly, some of the services and solutions mentioned in this report will only be made available to you if you have opted in as an accredited investor.
Investment involves risk. Past performance is not necessarily a guide to future performance or returns. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. Rates of exchange may cause the value of investments to go up or down. Individual stock performance does not represent the return of a fund. Please refer to our full disclaimer at https://sg.endow.us/mas.
Any forward-looking statements, prediction, projection or forecast on the economy, stock market, bond market or economic trends of the markets contained in this material are subject to market influences and contingent upon matters outside the control of Endowus Singapore Pte Ltd. (“Endowus”) and therefore may not be realised in the future. Further, any opinion or estimate is made on a general basis and subject to change without notice. In presenting the information above, none of Endowus Singapore Pte Ltd., its affiliates, directors, employees, representatives or agents have given any consideration to, nor have made any investigation of the objective, financial situation or particular need of any user, reader, any specific person or group of persons. Therefore, no representation is made as to the completeness and adequacy of the information to make an informed decision. You should carefully consider (i) whether any investment views and products/ services are appropriate in view of your investment experience, objectives, financial resources and relevant circumstances. You may also wish to seek financial advice through a financial advisor or the Endowus platform and independent legal, accounting, regulatory or tax advice, as appropriate.
Investment into collective investment schemes: Please refer to respective funds’ prospectuses for details of the funds, their related fees, charges and risk factors, The listing of units of the fund on a stock exchange does not guarantee a liquid market for the units. Before making an investment decision, you are reminded to refer to the relevant prospectus for specific risk considerations.
For Cash Smart Secure, Cash Smart Enhanced, Cash Smart Ultra: It is not a bank deposit and not capital guaranteed, and is subject to investment risks, including the possible loss of the principal amount invested. Investment products are not insured products under the provisions of the Deposit Insurance and Policy Owners Protection Schemes Act 2011 of Singapore and are not eligible for deposit insurance coverage under the Deposit Insurance Scheme. Interest rates are indicative and subject to change at any time.
Product Risk Rating: Please note that any product risk rating (the “PRR”) provided by us is an internal rating assigned based on our product risk assessment model, and is for your reference only. The PRR is subject to change from time to time. The PRR does not take into account your individual circumstances, objectives or needs and should not be regarded as advice or recommendation to purchase, hold or sell the any fund or make any other investment decisions. Accordingly, you should not solely rely on the PRR to in making your investment decision in the relevant Fund.
This advertisement has not been reviewed by the Monetary Authority of Singapore.
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